Client need: Diablo needed a refresh for its established “A Pact with the Extraordinary” campaign, to take the story further and present its expanded range of wines.

DAf’s response: The new video focuses on storytelling and how Diablo makes consumers feel, reinforcing the millennial audience’s sense of belonging to this sensual world. We used familiar mysterious characters and slightly changed the setting and colors to reflect the evolution of both the campaign and the range.

The takeaway: Creating campaigns with well-grounded, foundational ideas allows us to continue to develop them, thus taking advantage of their traction while incorporating fresh ideas.